01 - Whisk warm milk, sugar, and yeast in a large bowl. Let stand for 5 minutes until foamy. Stir in melted butter, egg, and salt. Gradually incorporate flour until a soft dough forms. Knead by hand or with dough hook for 8 minutes until smooth and elastic. Transfer to a greased bowl, cover, and let rise for 1 hour until doubled in size.
02 - Combine strawberries, sugar, cornstarch, and lemon juice in a saucepan. Cook over medium heat, stirring constantly, until mixture thickens to a jam-like consistency, about 6-8 minutes. Remove from heat and allow to cool completely before using.
03 - Beat cream cheese, sugar, and vanilla extract together until smooth and fluffy. Set aside until ready to assemble.
04 - Punch down risen dough and roll out on a floured surface into a 16x12 inch rectangle. Spread cheesecake filling evenly over dough, leaving a 1/2-inch border. Layer cooled strawberry mixture on top of cheesecake filling. Roll up tightly from the longer edge to form a log. Cut into 12 equal slices.
05 - Arrange rolls cut side up in a greased 9x13 inch baking dish. Cover and let rise for 30 minutes. Preheat oven to 350°F. Bake for 22-25 minutes until golden brown and cooked through. Cool slightly in pan.
06 - Whisk powdered sugar, milk, and vanilla extract until smooth. Drizzle glaze over warm rolls before serving.